Custom URLs for Google Plus Profiles and Pages
Many people (including me) have been striving to get custom URL for their Google Plus profile address. Why? Because https://plus.google.com/117969437312357903817/ just way too scary to use.
But that method only perform a redirect after you click it or hit the enter key (if you type it on your web-browser’s address bar), the address will show that scary URL, again.
I read this one article by one of Google’s worker, that they are providing this feature for limited number of verified profiles and pages. While the rest of us, can wait.